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Howard Johnson Canada goes green in 2008
Wednesday, February 27, 2008
Howard Johnson Canada announced their dedication to becoming more ecologically friendly by committing to have all Canadian properties complete the Hotel Association of Canada’s Green Key Eco-Rating program by September of 2008. 

“The importance of being eco-friendly in today’s society is astronomical,” stated Howard Johnson Canada President, Glen Blake. “The Green Key program is a great way for hotels to see how environmentally friendly they currently are, and allows them to identify where improvements can be made.”

The Green Key Program uses an on-line audit system to rate a hotel’s environmental performance.  Hotels then receive a Green Key rating of between 1 and 5. Howard Johnson Canada has set a target for all properties to achieve at least a 3 Key rating.

“We’ve decided that as a brand we want to pass our “Fresh Approach” along to our guests and becoming more environmentally conscious is the perfect way for us to start,” Blake said.  “We plan on taking a major step forward in 2008 by creating an eco-friendly environment for our guests.”

Howard Johnson Canada has already introduced brand-specific linen and towel conservation cards and has implemented mandatory recyclable stationary in all guest rooms.

“These are just the first few steps for us,” Blake continued, “we have some very exciting plans in the works.”
Rania Deimezi - Wednesday, February 27, 2008
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Poll
How do you expect luxury travel to perform in times of economic downturn?.

Providers of luxury travel products are going to witness shorter stays by their customers and an increase in seasonality.

People are going to become more value conscious and will opt for those luxury offers that represent a convincing value-for-money proposition. Providers of overpriced services are those to feel the pinch.

Both people paying for their personal trips and firms paying for their top executives' business trips will cut back on travel expenses, thus affecting all luxury travel providers.

It is going to be business as usual. Those people opting for high-end travel products are not going to be affected by the looming crisis.

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