Making its debut at the world’s largest travel trade fair, ITB Berlin: the motoring organisation ADAC is participating with its own tourism forum at the leading trade show for the worldwide travel industry. Europe’s largest motoring organisation has invited some leading experts to Berlin to join distinguished participants in discussions about the prospects for “Tourism by car in a time of climate change”. The ADAC Tourism Forum is being held for the first time and is one of the highlights of the ITB Convention Market, Trends & Innovations, which is taking place during the ITB Berlin.

The ADAC tourism forum “Tourism by car in a time of climate change” will be held on Friday, 7 March 2008 in Hall 7.1a, New York Room 1.

The following have agreed to participate in the debate: Heinrich Beckmann, spokesman for the board of DB AutoZug GmbH; Dr. Peter Brandauer, Mayor of the community of Werfenweng and President of Alpine Pearls; Dr. Gordo Jain, Executive Officer, Federal Ministry for the Environment, Nature Conservation and Reactor Safety; Markus Graf von Oeynhausen-Sierstorpff, operator of a spa clinic and hotel, who has built his own race track; Albert Kockelmann, Divisional Director ADAC Motorcycles, Classic Cars, Marques Club and Local Club Coordination, and Dr. Peter Zimmer, Director Tourism and Travel Services ADAC. Max Stich, ADAC Vice President for Tourism, will provide an expert introduction to the discussions and Dr. Wolfram Weimer, Editor in Chief of Cicero, will chair the meeting.