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Secretary-General Francesco Frangialli will be the keynote speaker at the opening of this year’s ITB on March 4. UNWTO plans to hold four major events, two international meetings and one global news conference during ITB 2008.
UNWTO activities will build around e-Tourism, climate change response, gender equality and tourism, as well as the protection of children. These issues will be addressed within the broader context of the relation between tourism and economic development.
As every year, UNWTO will hold a major news conference during ITB, presenting the latest world tourism figures and trends, as well as the Organization’s main policy highlights for the near future.
The 2008 UNWTO campaign "Tourism Responding to Climate Change” will be highlighted and its coherence with the agenda of the UN Millennium Development Goals.
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