Cheapflights announced the relaunch of its US site cheapflights.com. The US relaunch marks an important stage in Cheapflights’ history. The Company launched in the UK in 1996 cheapflights.co.uk and in the USA in May 2003. The relaunch is the fruit of heavy investment in back-end technology and redesign work. The new site will provide unprecedented access to flight deals and to travel-related proprietary information to enable consumers to research and plan their travel as the company said.

Commenting, Group Managing Director Chris Cuddy said: “The US relaunch is the culmination of months of stress-testing in the US. The diversity of US departure points plus national and international destinations makes the US an ideal stress-testing ground for the new back-end. The revamped site will deliver new functionality, rapid ease of access to our advertisers' deals and tremendous additional proprietary content to assist with travel planning. We plan to also relaunch the UK site utilising the new technology later this year”.

Hugo Burge, Vice-Chairman and Head of International added: “I would like to congratulate our technology team on delivering such powerful bespoke technology. Not only will this deliver a fantastic user experience, it will also provide a common technology platform for the Company to pursue its strategy of further international expansion.”

Chris Martin, Cheapflights’ Director of Technology continued: “My brief on joining Cheapflights just over a year ago was to achieve a total revamp of the back-end. This has now been achieved by our in-house IT management and engineers along with input from our sales and marketing teams. I am delighted that we have now delivered an excellent improved user experience which will benefit both our advertisers and our users.”