SynXis, the Sabre Holdings business that provides hotel distribution and Internet marketing services globally, announced that it has signed a new three year agreement during ITB, with its Berlin based reseller, Yeeld Solutions. Yeeld Solutions employs the RedX Distribution Management System, to develop single source distribution solutions for small to mid-size hotel groups throughout Europe, combined with integrated revenue management and business development consultancy.  RedX connects hotels to all channels including Global Distribution Systems (GDS), online travel agencies (OTA’s), reservation call centers and also provides a state of the art booking engine for a property or chain’s website.

David Turnbull, Director and Founder of Yeeld Solutions commented, “Over the last two years, we have been extremely impressed with the flexibility of RedX and SynXis’ focus on channel integration.  As consumers shift their buying patterns to include new channels, SynXis has proven to be a key partner in allowing Yeeld Solutions to create tailor-made distribution solutions with a high focus on consumer-direct distribution.”

SynXis integration products form the backbone of Yeeld Solutions ‘customised’ distribution proposal; the competitive advantages include:

• Channel Connect which links Yeeld Solutions’ customers, via RedX, directly to third party travel sites such as Booking.com, LastMinute.com, LondonTown.com, Expedia and Travelocity allowing hotels to better differentiate their products by providing information such as detailed stay policies and promotional pricing directly to retail points of sales.
• Channel Connect XML Booking Engine Interface enables Yeeld Solutions to create custom-built website booking engines for its customers, enabling total integration within the customer’s site, segmented booking paths and alternative payment methods.

“Yeeld Solutions has truly found its niche with its consulting services and adds a real value to our distribution products,” said Scott Alvis, President and General Manager for SynXis.  “SynXis has experienced a tremendous growth in the European market over the past few years and saw a 35% increase in business last year alone.  We are thrilled to extend our relationship with Yeeld Solutions and we look forward to continuing that growth together through our partnership.”