A new addition to its portfolio of products and services, Luxury Air Travel, has been announced by Dnata Travel Services. The division will represent private jet charter operators and offer customised, discreet services to meet the growing demand for luxury, bespoke air travel solutions in the Middle East.

Iain Andrew, Divisional Senior Vice President, Dnata Travel Services, said: “Dnata has unrivalled expertise and local knowledge, which makes us the perfect choice to represent private jet charter operators. The creation of a specialist division to handle the luxury travel market is the natural next step for Dnata."

The Middle East charter market has grown at 23% p.a. over the past 2 years and is now estimated to be worth around USD 500 million annually.

IATA forecasts predict the Middle East will be the fastest growing region for international traffic over the next few years, with increases expected to be around 7% annually, well ahead of the world average of 4.8%.

Leigh Cowderoy, Manager, Luxury Air Travel by Dnata, said: “There is significant demand in the marketplace for private jet charters. It is a truly aspirational concept, yet attainable for a growing number of customers - customers who appreciate the privacy, convenience and luxury of traveling this way. When this desire is coupled with Dnata’s reputation for reliability, quality and luxury, we are confident that demand for the services of Luxury Air Travel by Dnata will continue to climb.”