The highly anticipated Rixos Hotels Group has entered the Middle Eastern market following the success of the chain’s existing nine hotels, and requests from worldwide clients and tourism industry professionals. Their first venture is a luxurious resort on the Palm Jumeirah Dubai, designed and built by ZSML Construction, a partnership between SML Construction- a sister company of Rixos Hotels- and Zabeel Investments. Owned by Zabeel Investments, the hotel is set to be the first lavish ethnic-themed resort in the UAE.

The Rixos luxury hotel concept is the brainchild of the Turkish businessman Fettah Tamince and was first launched in the year 2000, in Antalya, Turkey. Mr. Tamince’s vision has always been to expand the brand globally and become an international industry leader without losing the distinguished personal touch that makes Rixos stand out in the sector. All Rixos hotels are designed, built and operated by the Group itself, providing 100% guest satisfaction and exquisite service. The spectacular Hammam concept, developed uniquely by Rixos, is iridescent in bridging old Turkish traditions with modern luxury, making the hotel chain the number one in providing flawless Turkish hospitality. The chain presently owns and operates 9 luxury hotels in Turkey, Ukraine and Kazakhstan, with further hotels set to open in Dubai, Croatia and Austria later this year.

Mr. Tamince, the Entrepreneur and Founder of Rixos Hotels Group and SML Construction companies, said, "We are very excited to enter to the UAE market as Rixos, especially at such a prime location as the Palm Jumeirah. Without a doubt, Rixos will make the distinction amongst the residents of Dubai, as well as all of those who travel to Dubai as an attractive tourist destination. Our concept is different to that of other hotel chains, and certainly unique to this region. I look forward to the opening soon and also to being involved in the bright and buoyant hotel industry of the Middle East."

Testament to the high standards observed by the Group are the many international awards the hotel has received, including the "TUI Holly Award” and the "Five Star Diamond" from the American Academy of Hospitality Sciences. Rixos Hotels have also been included in the Top 100 Hotels of the World rankings numerous times and almost all of the resort beaches have been awarded a Blue Flag due to their high quality standards. Properties of Rixos are built on a grand scale, including the legendary Hammam Spa, the world-class restaurants and bars, the most desirable brands and boutiques of the highest caliber, movie theatres and show arenas. These combined features, as well as the entire experience of being a Rixos guest, make each property a ‘destination in itself.’