Cliff Wallace, President of UFI, the Global Association of the Exhibition Industry, has announced that the UFI Board of Directors recently approved the entry of four new members: two exhibition venues, one organizer and one service provider. “The admission of these exhibition organisations reflects UFI’s commitment to the development of strong international standards throughout the trade fair industry,” said Wallace. In addition Messe München GmbH has moved into the UFI Group member category with it’s nine international subsidiaries.

UFI’s global membership now includes over 500 exhibition organisers, owners and managers of exhibition centres, national and international associations and partners of the industry. UFI members organize over 4,500 exhibitions around the world and operate 162 exhibition centres in 84 countries. Thirty seven national and international exhibition related associations belong to UFI, making it truly the global hub of the industry.

At the same time, the UFI Board of Directors has announced that six additional international exhibitions have met the quality requirements for the “UFI Approved” status. The UFI “label” ensures that exhibitors and visitors alike will profit from the opportunities provided by trade fairs and exhibitions to demonstrate products and services and to build solid marketing relationships in a sound professional environment. UFI Managing Director said that, “UFI Approved events must provide audited statistics on a regular basis. Our clients can verify the return on investment that their exhibition participation represents.”