Air Miles, the multi-participant loyalty programme in the Middle East, has signed up with Sun & Sand Sports, the Middle East’s wholesaler and retailer of sporting goods, to increase its ever growing partner portfolio in the UAE and Qatar.

“As a leading sporting destination, we principally focus on sustaining our market image offering premium and performance brands as well as quality services.  I believe the collaboration with Air Miles will help in effectively expanding our overall reach and increase our customer base. We look forward to providing a unique shopping experience and enable our customers including the Air Miles’ million plus members obtain a range of rewards,” said Shivam Goyal, General Manager of Sun & Sand Sports. “This association brings obvious synergies and strengths and would assist us reaching our strategic objectives,” stated Shivam.

“The continued growth of our partner network reflects our regional growth and functional appeal. We aim to get top retailers across all sectors and as sports retail is key, we have tied up with the leading sports goods retailer,” said Dave Batiston, CEO of Rewards Management Middle East (RMMEL), the company behind Air Miles in the region.

In less than seven years Air Miles have grown exponentially, now with more than 1.4 million members across the UAE, Bahrain and Qatar. “Air Miles has aligned with many of the regions’ top players from a plethora of retail sectors and we choose brands that are both accessible to consumers and bring credibility to Air Miles.”

“We are confident that this partnership would offer an unparalleled shopping experience and bring an active lifestyle to Sun & Sand Sports customers and our esteemed members across the region, while simultaneously benefiting our retail partner by adding more loyal customers,” added Dave.