1. The huge size of market sources, such as the USA, Japan, China and Europe
2. For its high profitability -second only to business travel
3. For its worldwide growth rate

Cultural travel comprises any kind of travel composed of pre-arranged tours such as:

City breaks, archaeology, cities of art, historic venues, cultural events, city or regional festivals, religious events, religious pilgrimage, music festivals or concerts, dance, theatre, musical shows, museums, cellar visits, gastronomy, ethnic festivals, natural sciences tours, sport events, scientific cruises, folkloric events…

Cultural travel is not necessarily seasonal and when is organized by tour operators and travel agencies it is a high expenditure travel and, therefore, a profitable one.

Often, cultural travel helps the development of destinations, venues and services which are not in position to attract business or leisure travel by reason of location, climate or lack of appropriate infrastructure. Also, it complements business and holiday travel by offering additional activities, sights and experiences.