ProteaHotels.com, the largest hotel group in Africa, announced its renewed contract with global online marketing expert Clicks2Customers, as it continues to capitalise on the global tourist trade. As the 21st largest hotel group worldwide, Protea has extended its relationship with Clicks2Customers to increase bookings by driving more search engine traffic to its web site.

Although the Protea Group enjoys a healthy patronage from local tourists, the increased international profile of South Africa has made a comprehensive internet strategy a must-have.  As South Africa's tourist traffic continues to grow and is increasingly becoming one of the most popular destinations for honeymooners and holidaymakers alike, this renewed partnership with Clicks2customers will help Protea to reach a wider consumer market and achieve its online goals.

"To overcome the hurdle of being a long haul destination we have to have a very compelling offering and be very smart in how we reach our clientele," says Clinton Arnot, Sales and Marketing Manager ProteaHotels.com.  "As a fundamental part of our marketing mix, our partnership with Clicks2Customers gives us that compelling edge and helps us to meet our business objectives."

Ivan Izikowitz, Managing Director, Clicks2Customers, comments, "We are extremely excited that ProteaHotels.com, a fellow industry leader, has decided to retain our services and view their decision as a vote of confidence in the value we deliver.  Through our online marketing programme, we will continue to provide the same levels of quality and convenience for which this leading hotel group has become renowned within its customer base."