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Lufthansa introduces boarding via mobile phone
Wednesday, April 30, 2008

From 28 April, passengers flying Lufthansa from Hamburg to Munich or Frankfurt will be able to use the new mobile boarding pass service. With this innovative service, passengers who have an Internet-enabled phone can be sent an electronic boarding pass by email or SMS link. The mobile boarding pass contains the relevant flight data, such as the name of the traveller, flight number and departure time, plus a 2-D barcode. Passengers travelling with hand luggage only can then proceed straight to the security checkpoint and to the gate, where the barcode on their mobile boarding pass will be read by a scanner. This means they can then board the aircraft without a printed paper document.

To take advantage of this new service, passengers simply have to select the option “Mobile Boarding Pass” after checking in online via the mobile.lufthansa.com portal. Once they have entered and confirmed their email address on the next screen, an electronic document will be sent to them immediately. Alternatively, they can check in via an SMS link. In this case, an SMS with a link to an Internet page containing all the flight information and a 2-D barcode is sent to the number of the Internet-enabled mobile phone number entered by the passenger on the screen. All that passengers have to do before boarding is call up and display the Internet page. From May, the SMS check-in service will also be available to status customers.

After an eight-week pilot phase, the mobile boarding pass will be gradually introduced on most domestic routes in Germany this summer. From August, this latest electronic boarding pass optionwill also be available to passengers checking in online via lufthansa.com.

Online check-in with additional functions.

Online check-in will also have other advantages for Lufthansa customers in future. From the beginning of May, passengers will be able to enter travel data such as passport and visa details via lufthansa.com while checking in on their PC at home or at the office. Check-in via the Internet will thus also be possible for flights to Canada, Mexico, South America and selected destinations in the Middle East and Africa. As identification, passengers will then be able to use a Miles & More or credit card or a frequent flyer card for other Star Alliance 2/2 member Airlines such as British Midland, US Airways, TAP Air Portugal or Spanair. Another innovation is that families with children aged at least two will also be able to check in online.

Vicky Karantzavelou - Wednesday, April 30, 2008
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The imminent privatization of Olympic Airlines is expected to change the fate of this debt-laden airline. What do you think the new owner should do in regard to the brand name of the Greek national flag carrier?.

Keep “Olympic Airlines” as the name of the company as it remains a strong brand.

The company should keep “Olympic” as an element of its name but refresh the brand (e.g. “New Olympic Airlines”).

The airline should drop “Olympic” from its name. This brand has lost its value and isn’t relevant to the market anymore.

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