Abu Dhabi National Exhibitions Company (ADNEC) has announced that it will be exhibiting at the Arabian Travel Market (ATM) 2008, which opens on Tuesday, May 06, 2008 in Dubai. The exhibition, part of ADNEC’s extensive world promotional tour, will highlight the company’s world-class facilities and promote Abu Dhabi as a premier tourism and exhibition destination.

Located at the Abu Dhabi Tourism Authority’s corporate stand, ADNEC will be exhibiting a large, fully-updated scale model of Capital Centre; the AED 8 billion business and residential micro-city that will become the world’s first fully networked exhibition and lifestyle destination.
 
Simon Horgan, CEO of ADNEC, commented: “As part of international marketing strategy, we have been promoting ADNEC and Capital Centre to key markets in Europe, Asia and Australia. It is great to bring our successful exhibit back to the UAE and show people in the country the amazing success story that is occurring in the capital city.”

According to the Country Brand Index released recently by FutureBrand, the UAE is the fifth preferred country in the world in which to hold a conference; with Abu Dhabi cited as a major contributing factor to this success.

One completion of Phase 2, the AED 580 million Exhibition Centre will become the Middle East’s largest purpose-built exhibition centre with interconnected floor space exceeding 55,000 square metres. The venue is at the core of the Capital Centre development, one of the largest developments on the main island of Abu Dhabi.  Capital Centre is a mixed use development of hotel, residential and commercial accommodation.

The four-day ATM is organised by Reed Exhibitions, one of ADNEC’s ‘Foundation Partners’, and is considered one of the industry’s leading travel and tourism exhibition dedicated to unlocking the business potential within the Arab World.