Silverjet says that the Middle East and Far East offer strategic growth opportunities, and the airline plans to continue its expansion following a recent major investment. The Luton-based carrier will be marking its presence from 6-9 May at Arabian Travel Market, the region’s leading, annual travel and tourism exhibition for industry professionals, as the title sponsor of the ATM Seminar Series.

CEO Lawrence Hunt will be headlining the seminar series with a highly anticipated presentation entitled, ‘All-Business Class Airlines – The New Success Story’, where he will explain the concept behind the emerging business model and discuss how Silverjet plans to become the global market leader in all-business class long-haul air travel.

The award-winning carrier has been creating a buzz within the travel trade industry following a recent announcement that it has secured major additional funding from a strategic long-term investor, UAE-based international luxury development fund Viceroy.

Viceroy has committed to directly invest US$25 million into the airline, with the intention to invest a further US$75 million to fund the ongoing development of Silverjet and the international rollout of the brand and concept into new markets within the Middle East, the Far East and Africa, using the Middle East as a regional hub.

“Arabian Travel Market 2008 is the perfect platform for Silverjet to reach out to all of our key stakeholders in the industry and following the positive news of our new investor, we will be taking major steps forward as a company,” said Hunt.

Several senior executives from the company will be at the Silverjet's booth to host travel and hospitality representatives from across the region.