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Royal Jet backs ADTA at ATM 2008
Wednesday, May 07, 2008

Royal Jet, the UAE-headquartered international luxury executive flight services company, is participating in this year’s Arabian Travel Market, as part of its role in backing Abu Dhabi Tourism Authority’s (ADTA) strategy to promote the UAE capital as a global tourism and business hub.

“The efforts of ADTA have had a profound effect on tourism in Abu Dhabi, which is currently experiencing an average annual growth of 17%. This is great news and highlights the importance of ADTA’s role as an international leader in tourism development,” said H.E Sheikh Hamdan Bin Mubarak Al Nahyan, Chairman of Royal Jet.

Recent industry studies show that travel and tourism attracts around one million visitors each year to Abu Dhabi and business travellers currently account for 75% of this market.

“At this year’s ATM, Royal Jet seeks to support ADTA, whilst highlighting the unique benefits of private aviation and in doing so, broaden its appeal. We aim to give guests a clear understanding of how private aviation is a cost-effective and advantageous business solution, and how Royal Jet leads this market in offering a highly bespoke personalised service to our many clients,” said Shane O’Hare, President and CEO, Royal Jet.

“Increasingly, private aviation is becoming a much more attractive proposition within the corporate world and amongst high net worth individuals. The Middle Eastern charter market has grown by 23% over the last 2 years and this growth shows no sign of abating,” explained O’Hare.

Vicky Karantzavelou - Wednesday, May 07, 2008
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Poll
The imminent privatization of Olympic Airlines is expected to change the fate of this debt-laden airline. What do you think the new owner should do in regard to the brand name of the Greek national flag carrier?.

Keep “Olympic Airlines” as the name of the company as it remains a strong brand.

The company should keep “Olympic” as an element of its name but refresh the brand (e.g. “New Olympic Airlines”).

The airline should drop “Olympic” from its name. This brand has lost its value and isn’t relevant to the market anymore.

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