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50% of all new first class & luxury hotel projects have 150 to 300 rooms
Thursday, May 08, 2008

Most hotel projects are mid-sized: According to a study by tophotelprojects.com 92% of all scheduled first class and luxury hotels are planned with a maximum of 500 rooms. The majority (42%) will be opened with 150 to 300 rooms. Only 2% of these projects are have more than 1,000 guest rooms and suites. At 6.500 rooms the largest hotel project is the “Asia Asia Hotel” in Dubai/UAE. Over one third of all new hotels are located in Europe, but 60% of the largest hotels (with more than 2,800 rooms) are under construction in the USA. For this study, the hotel experts from tophotelprojects.com analyzed more than 1,800 hotel projects worldwide.

“55% of all projects can be categorized as high-luxury hotels,” Rolf W. Schmidt, Managing Owner of CHD Expert Group (Publisher of tophotelprojects.com) explained - “and 45% will be so called first-class hotels”. In Europe (where 32% of all current projects are located) the number of first class hotel project is nearly 64%. In comparison: In East Asia (26% of all current hotel projects) nearly 70% are luxury hotels. “In Europe we believe the market is approaching a saturation of luxury hotels,” Schmidt comments that. “The return on investment rate for first class hotels e.g. for business travelers is much higher.”

The TOP TEN luxury and first class hotel projects have more than 2,800 rooms – 60% of which are located in the United States. The majority of all hotel projects (92%) will have less than 500 rooms.

The main results of the hotel project study of tophotelprojects.com:

General: More than 2,000 hotel projects worldwide (opening until 2014): 55% luxury / 45% first class

Number of rooms        

Sorted by regions:        

Europe (32% of all hotel projects): 35% luxury / 64% first class
East Asia (26%): 68% luxury / 32% first class
North America (22%): 50% luxury / 50% first class
Middle East (13%): 79% luxury / 21% first class

Largest hotel projects:  

More than 1,000 rooms – 43 hotel projects
More than 2,000 rooms – 15 hotel projects
More than 3,000 rooms – 8 hotel projects

TOP10 by region:    

60% - North America
20% - Middle East
10% - East Asia
10% - Europe

Michael Verikios - Thursday, May 08, 2008
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Poll
The imminent privatization of Olympic Airlines is expected to change the fate of this debt-laden airline. What do you think the new owner should do in regard to the brand name of the Greek national flag carrier?.

Keep “Olympic Airlines” as the name of the company as it remains a strong brand.

The company should keep “Olympic” as an element of its name but refresh the brand (e.g. “New Olympic Airlines”).

The airline should drop “Olympic” from its name. This brand has lost its value and isn’t relevant to the market anymore.

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