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Jet Airways launches Mumbai - Bangkok flights
Monday, May 12, 2008
Jet Airways now links Mumbai with Bangkok by a daily service. This is its third service to Bangkok from India and allows passengers flying from London Heathrow a second daily option to Thailand’s capital city. Jet Airways also operates daily services to Bangkok from Delhi and Kolkata.
 
Commenting on the new service, Mr. Wolfgang Prock-Schauer, CEO, Jet Airways, said, “Jet Airways’ services to Bangkok from Delhi and Kolkata have proved extremely popular with passengers. This, combined with strong passenger demand for a daily service connecting Thailand’s capital city with the financial heart of India, lead us to believe that Jet Airways’ Mumbai-Bangkok flight will prove equally popular.”
Vicky Karantzavelou - Monday, May 12, 2008
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The imminent privatization of Olympic Airlines is expected to change the fate of this debt-laden airline. What do you think the new owner should do in regard to the brand name of the Greek national flag carrier?.

Keep “Olympic Airlines” as the name of the company as it remains a strong brand.

The company should keep “Olympic” as an element of its name but refresh the brand (e.g. “New Olympic Airlines”).

The airline should drop “Olympic” from its name. This brand has lost its value and isn’t relevant to the market anymore.

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