Tralliance Corporation and EXPOTUR announced a partnership with the launch of EXPOTUR.TRAVEL. As the first major travel and tourism event to be officially named .travel, EXPOTUR and Tralliance Corporation formally addressed the travel and tourism community in San Jose, Costa Rica yesterday (15 May).

During an invitation-only event, President of EXPOTUR, Carlos Lizama Hernandez, and President and CEO of Tralliance Corporation, Edward A. Cespedes, signed an agreement launching the name EXPOTUR.TRAVEL. As the largest travel and tourism exposition in Central America, EXPOTUR brings together more than 260 selling firms and other numerous international wholesale businesspeople. Started in 1985, EXPOTUR is celebrating its 25th anniversary in 2009. With such a milestone, EXPOTUR decided to launch its promotional campaign with EXPOTUR.TRAVEL.

"The partnership with EXPOTUR and the launch of EXPOTUR.TRAVEL is an honor," stated Cespedes, "This is the first major travel and tourism event to unveil the .travel name. We are proud to be a part of EXPOTUR and the continued growth of travel and tourism in Central America."

Tralliance Corporation and EXPOTUR envision this alliance to encourage the travel and tourism community to take advantage of .travel and see the benefits of this Internet tool created by and for the worldwide travel community.