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Air Astana appoints GSA for Hong Kong and Macau
Wednesday, May 21, 2008

Air Astana, the flag carrier of the Republic of Kazakhstan, has appointed Pacific Aviation Marketing (HK) Ltd. as the General Sales Agent in Hong Kong and Macau with immediate effect. “It is our pleasure to represent Air Astana as their General Sales Agent (GSA). We provide sophisticated sales, distribution, marketing, reservations & ticketing services for airline, air cargo and travel-related business for our principals, with a special focus on Hong Kong and major cities in PRC. With the strong and steady growing economy in Kazakhstan, we can see high potential in the business travel sector between Hong Kong and Kazakhstan,” says Mr. Eddy Sat, Managing Director of Pacific Aviation Marketing.

Pacific Aviation Marketing (HK) Ltd., one of the subsidiaries company of MF Jebsen Group, with its head office in Hong Kong, it has branches in Beijing, Shanghai, Guangzhou and Shenzhen in Mainland China.

Air Astana is a full member of the International Air Transport Association (IATA) and a participant in BSP Hong Kong. It currently operates a network that serves 25 domestic and 21 international destinations from its hubs in Almaty, Astana and Altyrau. The airline operates scheduled flights between Almaty and Bangkok, Beijing and Seoul in Asia.

The Air Astana fleet currently comprises of 21 Airbus and Boeing aircraft and is destined to grow following orders for nine Airbus A320s and six Boeing 787-8s. The first of the newly ordered Airbus A320s will be delivered in 2012 and first Boeing 787-8 delivered in 2016. The Astana fleet is scheduled to grow to 63 aircraft by 2022.

Air Astana commenced regular flight operations in May 2002 and is a joint venture between Samruk State Holding (51%) and BAE Systems (49%).

Vicky Karantzavelou - Wednesday, May 21, 2008
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The imminent privatization of Olympic Airlines is expected to change the fate of this debt-laden airline. What do you think the new owner should do in regard to the brand name of the Greek national flag carrier?.

Keep “Olympic Airlines” as the name of the company as it remains a strong brand.

The company should keep “Olympic” as an element of its name but refresh the brand (e.g. “New Olympic Airlines”).

The airline should drop “Olympic” from its name. This brand has lost its value and isn’t relevant to the market anymore.

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