Starwood Hotels & Resorts Worldwide and its new lifestyle brand, aloft hotels, announced a groundbreaking celebration for the new aloft hotel in Aventura, Florida. Developed and owned by Cabi Aventura Hotel, LLP and Aventura Development, aloft Aventura Hotel is scheduled to open in the fall of 2009.

"The dynamism and sophistication of the aloft brand will complement the energy of Aventura, one of Florida's most appealing communities," said Brian McGuinness, Brand Leader, aloft hotels worldwide. "Youthful-minded travelers will appreciate the aloft brand's emphasis on creativity, culture and style."

"Bringing aloft hotels to Aventura fits with the growing community's active and chic lifestyle," said Misha Mladenovic, VP of Development for Cabi Developers. "aloft Aventura Hotel will provide a getaway from the area's fast-paced environment, while staying true to the glamour and essence of South Florida."