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IHG launches joint Crowne Plaza and hotel Indigo project in Texas
Monday, May 26, 2008

InterContinental Hotels Group announced plans for a project incorporating a new-build 150-room Crowne Plaza and a new-build 85-room Hotel Indigo in the Las Colinas community of Irving, Texas. Both hotels are expected to open in 2010.

The two hotels will be developed in one striking building, in order to preserve the aesthetic importance of Las Colinas, a master-planned community created in 1973 by Ben H. Carpenter. His original vision called for a community of “unrivaled beauty and aesthetics,” and this new development will adhere to his high standards.  The hotels will each have separate entrances, but will share public areas including the fitness center and swimming pool.

“Las Colinas is a popular area for business due to its central location between Dallas and Fort Worth, and we expect our comprehensive meetings package to be a welcome addition,” said Gina LaBarre, Vice President, Brand Management, Crowne Plaza Hotels & Resorts, The Americas. “We know our guests have an affinity for golf, so we’re especially pleased to be opening a hotel near top-notch golf courses.”

We feel that a community as unique as Las Colinas should have a mainstream alternative like Hotel Indigo,” said Jim Anhut, Senior Vice President, Franchise Development, The Americas.  “Our branded boutique concept will provide our guests with a unique experience each time they visit, while still offering the conveniences and confidences they expect from a large company like IHG, such as Priority Club Rewards.”

The hotels will be owned by Platinum Hospitality, LLC, and managed by Patriot Hospitality, under a license agreement with a company in the InterContinental Hotels Group.

“We’re excited about opening our first Crowne Plaza and Hotel Indigo,” said Biren Patel, Senior Vice President, Patriot Hospitality.  “We currently operate hotels under the Holiday Inn, Holiday Inn Express and Staybridge Suites flags, and we look forward to furthering our relationship with IHG.”

Michael Verikios - Monday, May 26, 2008
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Poll
How do you expect luxury travel to perform in times of economic downturn?.

Providers of luxury travel products are going to witness shorter stays by their customers and an increase in seasonality.

People are going to become more value conscious and will opt for those luxury offers that represent a convincing value-for-money proposition. Providers of overpriced services are those to feel the pinch.

Both people paying for their personal trips and firms paying for their top executives' business trips will cut back on travel expenses, thus affecting all luxury travel providers.

It is going to be business as usual. Those people opting for high-end travel products are not going to be affected by the looming crisis.

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