You will have the opportunity to:

• Meet with major travel agents
• Hold pre-arranged meetings with more than 100 hosted buyers from Europe and other parts of the world
• Receive well over 20,000 visitors from Greece and neighbouring countries
• Network with other tourism professionals

24 years after its inception, Philoxenia has now entered a new phase. With the active support of the Greek Ministry of Tourism and all Greek Tourism Associations, it has set itself new targets, claiming its rightful place among the top regional tourism exhibitions.

2007 was a record year for Philoxenia, with 803 exhibitors, of whom 113 from abroad, representing 30 countries: Bulgaria, Cuba, Cyprus, the Czech Republic, Denmark, Egypt, Finland, FYROM, Germany, Hungary, India, Iraq, Italy, Jordan, Maldives, Netherlands, Portugal, Russia, Serbia, Slovakia, Sweden, Switzerland, Syria, Thailand, Tunisia, Turkey, Ukraine, the United Kingdom, the USA and Uzbekistan.

There were 16 official national participations from Maldives, Egypt, Bulgaria, India, Jordan, Italy, Cuba, Cyprus, Uzbekistan, Russia, Serbia, Syria, the Czech Republic, Turkey, Tunisia and Thailand.

The future looks promising for everyone.

Greeks are now travelling increasingly abroad, not just to traditional destinations. They venture out to the four corners of the Earth.

It is estimated that in 2006, Greeks made more than 1.3 million trips abroad, with an average spending of 1,000 Euro per trip (Source: Hermes Consulting survey 2007 for Amadeus Hellas), while the estimations of Visit Britain raise these figures significantly.

Vienna is an excellent example of a destination that profited from the boom of the Greek outbound travel market, welcoming 49,000 Greek hotel guests in 2007 – over 50% more than five years before. Official statistics of the Vienna Tourist Board show that Greek visitors spent more than 7 million Euros only on accommodation in 2007. The city’s hotel sector thus doubled its income from the Greek market over the last five years.

But it’s not only Greece! Developments in the whole region are more than positive. The recent accession of many neighbouring countries (Bulgaria, Romania, Slovenia and Croatia) into the European Union has made travelling easier and thus marked the start of an era of unprecedented growth in tourism.

The citizens of the region are discovering the world, while the citizens of the world are discovering the region!

On the other hand, as far as incoming tourism into Greece is concerned, after the successful Olympic Games of 2004, the country has established itself as a safe destination and the numbers of incoming tourists are increasing at high rates annually, reaching a record number of nearly 17 million in 2007.

However, the same trends are true for many other countries in the region that welcome more and more visitors every year at rates much higher than the average.

And that’s not the end of it! You can promote your services even more effectively by organising a value-added event.

It’s time to take your place in a most promising region.

Participate in Philoxenia – Book your stand now!

International Sales Agent for Philoxenia / Hosted Buyers Program Organiser

Travel Media Applications
50, Sfigos str., 117 45,
Athens , Greece
Tel: +30 210 9374050
Fax:+30 210 9374051
e-mail: marketing@tma.travel
Internet: www.tma.travel

Philoxenia 2005-2006-2007 statistics