Abu Dhabi National Exhibitions Company (ADNEC) has confirmed that it will be participating in the 3rd MICE, Business & Incentive Travel Expo (ITE MICE), being held from June 12 – 14, 2008, in Hong Kong; to showcase the recently launched Al Ain Convention Centre and district in the South East Asian market.

A team of ADNEC representatives will be attending the event, and will also be promoting the Abu Dhabi National Exhibitions Centre, Capital Gate, Capital Centre and the company’s recent acquisition of ExCeL London. 

Simon Horgan, CEO of ADNEC, said: “Business tourism is one of the fastest-growing industries in the world, which is why events such as this are thriving. Our recent announcements about ExCeL London and the Al Ain Convention Centre, coupled with the on-going development of ADNEC and Capital Centre means that this is a good time for us to present our portfolio of world-class facilities to the key South East Asian market.”

Organised by TKS Exhibitions, ITE MICE Hong Kong has emerged as one of Asia’s top international travel fairs, welcoming industry players that include airlines; conference and exhibition venues; hotel groups; and MICE planners. Event organisers expect this year’s attendance to surpass 2007’s 650 exhibitors, 11,655 corporate trade visitors, and 53,000 public visitors. Hong Kong serves as the perfect backdrop for this premier travel and tourism event, as local residents make over 75 million trips annually.