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Amadeus Waterways becomes AMA Waterways
Tuesday, June 10, 2008
Amadeus Waterways has changed its name to AMA Waterways.  The award-winning European river cruise line has taken this step to align the company’s name with its highly-rated fleet of “AMA” vessels operating on the Continent’s legendary rivers.  Beginning with the 2006 launch of the MS Amadagio, the line has steadily expanded its “AMA” fleet to include the MS Amalegro (2007), MS Amacello (2008) and MS Amadante (2008).  The MS Amalyra and MS Amadolce will join the fleet in 2009, while another two “AMA” vessels are scheduled to debut in 2010.

The newest and most state-of-the-art fleet in Europe, the innovative “AMA” ships carry 148 passengers in unequaled luxury, comfort and style.  Features include the most spacious cabins on the rivers; French balconies; plush bedding with down duvets; flat-screen TVs; Infotainment system with complimentary internet access; fluffy terry bathrobes and slippers; spa-quality bath amenities and marble-appointed bathrooms.  Each vessel offers complimentary Wi-Fi in the public lounges; complimentary specialty coffees and free-flowing complimentary wine at dinner.  The ships also include a fitness center, beauty salon, whirlpool, walking track on the Sun Deck and a fleet of bicycles for passenger use.  Each AMA Waterways cruise is accompanied by an elite cruise director, and expert local guides conduct complimentary city tours at each destination. 
    
AMA Waterways’ collection of 16 vacation programs for 2009 includes popular itineraries on the historic Danube, Main, Rhine and Mosel rivers. New for 2009 is the Romantic Danube program, featuring three nights in Prague followed by a cruise from Vilshofen to Budapest.  AMA Waterways also offers a unique selection of destination cruises in France, Portugal and Russia.
Vicky Karantzavelou - Tuesday, June 10, 2008
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Poll
The imminent privatization of Olympic Airlines is expected to change the fate of this debt-laden airline. What do you think the new owner should do in regard to the brand name of the Greek national flag carrier?.

Keep “Olympic Airlines” as the name of the company as it remains a strong brand.

The company should keep “Olympic” as an element of its name but refresh the brand (e.g. “New Olympic Airlines”).

The airline should drop “Olympic” from its name. This brand has lost its value and isn’t relevant to the market anymore.

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