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Technology

"Travel" is top in Google searches

Google receives 87% of UK and 68% of US searches in May 2008

Search leader has greater market share in the UK than USA

Wednesday, June 11, 2008

Google search properties accounted for 87% of all UK searches for the four weeks ending May 31 2008, Hitwise announced announced today. This represents a 12 percent increase compared to May 2007. By comparison, Yahoo! search properties accounted for 4.09 percent of UK searches in May 2008, a 2 percent increase compared to April 2008. MSN search properties accounted for 3.72 percent and Ask search properties accounted for 3.07 percent of searches. MSN increased two percent compared to April 2008 and Ask increased 6 percent.

Percentage of U.K. Searches Among Leading Search Engine Providers

Domain	May-08	Apr-08	May-07
Google Properties	87.30%	87.69%	78.28%
Yahoo! Properties	4.09%	4.01%	8.58%
MSN Properties	3.72%	3.65%	5.46%
Ask Properties	3.07%	2.89%	4.96%
Note: Data is based on UK Internet usage over the four week rolling periods (ending 31/5/2007, 26/4/08, 26/5/2007) from the Hitwise sample of 8.4 million UK Internet users. Note that the percentages for the search properties include the .uk and .com domains.

Source: Hitwise UK

In the US, Google accounted for 68.29 percent of all U.S. searches in May. Yahoo! Search, MSN Search and Ask.com each received 19.95, 5.89 and 4.23 percent respectively. The remaining 41 search engines in the Hitwise Search Engine Analysis Tool accounted for 1.63 percent of U.S. searches.

Percentage of U.S.Searches Among Leading Search Engine Providers

Domain	May-08	Apr-08	May-07
www.google.com	68.29%	67.90%	65.13%
search.yahoo.com	19.95%	20.28%	20.89%
search.msn.com	5.89%*	6.26%*	7.61%*
www.ask.com	4.23%	4.17%	3.92%
Note: Data is based on four week rolling periods (ending 31/5/2007, 26/4/08, 26/5/2007 from the Hitwise sample of 10 million U.S. Internet users. * - includes executed searches on Live.com and MSN Search but does not include searches on Club.Live.com.

Source: Hitwise

Google an Increasing Source of Traffic to Key Industries

Search engines continue to be the primary way for Internet users to navigate key industry categories in the UK. Comparing May 2008 to May 2007, the Sports, Online Video and Social Networking categories showed double digit increases in their share of traffic coming directly from Google (10%, 25% and 32% respectively).

UK Category Upstream Traffic from
Search Engines and Google - May 2008

Category	Percent of Category Traffic from Search Engines, May-08	Percent Change in Share of Traffic From Search Engines, May-08 - May-07	Percent of Category Traffic from Google, May-08	Percent Change in Share of Traffic From Google, May-08 - May-07
Health and Medical	45.95%	-8%	34.01%	-2%
Travel	42.91%	0%	31.48%	9%
Shopping and Classifieds	35.81%	-1%	26.73%	8%
News and Media	27.27%	-5%	20.14%	2%
Entertainment	31.02%	1%	22.99%	8%
Business and Finance	31.93%	-5%	24.21%	3%
Sports	24.18%	3%	18.42%	10%
Online Video*	33.41%	15%	25.44%	25%
Social Networking & Forums	30.99%	24%	23.86%	32%