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Lufthansa targets new aims in environment and climate
Tuesday, June 17, 2008
Lufthansa spells out ambitious goals in its strategic environmental programme. The Group has specified 15 guidelines to steer its path towards realisation of further decisive progress in environmental efficiency by the year 2020. Lufthansa’s efforts on behalf of environment and climate protection and social responsibility are documented in the Group’s Sustainability Report “Balance”. The 14th issue of the Report is scheduled to be published shortly.

“Lufthansa has in recent years succeeded in decoupling traffic growth from its deleterious impact on the environment. Since 1991, half our traffic growth has been achieved without any increase in CO2 emissions. With the four-pillar strategy agreed with other airlines, we have an effective and comprehensive concept for reducing emissions, whereby standardisation of air traffic control through implementation of a Single European Sky remains Europe’s single biggest environment protection project. Our strategic environmental programme for safeguarding mobility clearly demonstrates that we are firmly intent on doing our share in the future in shouldering our responsibility for environment and climate protection”, said Wolfgang Mayrhuber, Chairman and CEO of Deutsche Lufthansa AG.

The 15 guidelines ensue from the internationally recognised four-pillar strategy, which spans the entire range of practicable measures for protecting the climate in the operation of air traffic. The principle points of the strategic environmental programme are:


Faced with increasing mobility needs, the air traffic industry must respond to forthcoming challenges in environment protection policy. Environmental protection is a tradition at Lufthansa and a prime corporate objective. With its strategic environmental programme, the Group has charted a road map for sustainable growth and profitability in the years to come.
Vicky Karantzavelou - Tuesday, June 17, 2008
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Poll
How do you expect luxury travel to perform in times of economic downturn?.

Providers of luxury travel products are going to witness shorter stays by their customers and an increase in seasonality.

People are going to become more value conscious and will opt for those luxury offers that represent a convincing value-for-money proposition. Providers of overpriced services are those to feel the pinch.

Both people paying for their personal trips and firms paying for their top executives' business trips will cut back on travel expenses, thus affecting all luxury travel providers.

It is going to be business as usual. Those people opting for high-end travel products are not going to be affected by the looming crisis.

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