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Swissotel Grand Shanghai named “China’s Leading New Hotel” at World Travel Awards
Tuesday, June 24, 2008
Swissotel Grand ShanghaiSwissotel Grand Shanghai, which opened in spring this year, has already received recognition for its outstanding property by being voted “China’s Leading New Hotel” and “Asia’s Leading City Hotel” at the 15th World Travel Awards regarded as the world's most prestigious travel awards event on 19th June.

The awards cover all areas of the travel industry and voting is cast by travel agents from over 190 countries around the world. According to acclaimed newspaper, Wall Street Journal, The World Travel Awards is “the Oscars of the travel industry."

“Receiving this award is such a tremendous honor as it recognizes the efforts of our hard working personnel who each played a role in the hotel’s opening,” says Mr. Ian L. Jones, General Manager of Swissotel Grand Shanghai. “Further, it underscores our belief that Swissotel came into Shanghai’s travel industry at the right time, and that our brand’s focus on classic Swiss hospitality has a well deserved place in this highly competitive market.”

The Swissotel brand has 27 properties around the world, mostly in Europe, but with plans to expand in all parts of the world, some already under construction. In China, three properties, namely Foshan, Kunshan and Shanghai, have opened in the last six months, attesting to the group’s commitment of delivering the mainland’s domestic and international travelers fine Swiss hospitality.

Warmth, efficiency and passion are key elements of the brand, coupled with a passion for offering a blend of local elements in the host culture.

Swissotel Grand Shanghai’s strategic location, its modern and deluxe accommodations, efficient service and Swiss hospitality with a Chinese touch make it an ideal choice for both leisure and business travelers.

The award was accepted on behalf of the hotel by Mr. Jones, who was accompanied by Mr. Meinhard Huck, President, Swissotel Hotels & Resorts and Mr. John Pelling, Regional Vice President (China), Swissotel Hotels & Resorts.
Theodore Koumelis - Tuesday, June 24, 2008
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The imminent privatization of Olympic Airlines is expected to change the fate of this debt-laden airline. What do you think the new owner should do in regard to the brand name of the Greek national flag carrier?.

Keep “Olympic Airlines” as the name of the company as it remains a strong brand.

The company should keep “Olympic” as an element of its name but refresh the brand (e.g. “New Olympic Airlines”).

The airline should drop “Olympic” from its name. This brand has lost its value and isn’t relevant to the market anymore.

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