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TripAdvisor acquires VirtualTourist and OneTime
Wednesday, July 02, 2008
TripAdvisor LLC, the world's largest travel community and an operating company of Expedia, Inc., announced it has acquired VirtualTourist.com, Inc., a leader in user-generated travel content since 1999, and OneTime.com, Inc., a leader in travel booking comparison. Including VirtualTourist and OneTime, the TripAdvisor Media Network now attracts nearly 32 million unique monthly visitors.*

"VirtualTourist pioneered the concept of an online travel community, and with the help of over a million enthusiastic members, has created a fantastic travel site," said Steve Kaufer, founder and CEO of TripAdvisor. "I'm thrilled to have such great companies join our media network, and I look forward to working with the teams to help grow the sites and the community."

"With the addition of VirtualTourist and OneTime, TripAdvisor Media Network is now the undisputed leader in the travel media space and we are excited to be a part of it. By combining efforts we hope to accelerate growth and provide our members and users with an even better online experience," said J.R. Johnson, founder and chairman of VirtualTourist and OneTime. "We are incredibly proud of what we've built and how we've been able to serve travelers for nearly a decade. Now, with this new partnership, we can look forward to serving our travelers even better and ensuring ever greater success long into the future."

VirtualTourist and OneTime, both based in Manhattan Beach, Calif., generate revenue through online advertising and both operate profitably. Specific terms of the transaction are not being disclosed. There are no plans for integration of the businesses or the Web domains.

VirtualTourist General Manager Giampiero Ambrosi and OneTime General Manager Dena Yahya will continue to run the businesses, respectively, reporting to Steve Kaufer. The employees of VirtualTourist and OneTime will remain based in Manhattan Beach.


*Source: comScore Media Metrix, May 2008
Theodore Koumelis - Wednesday, July 02, 2008
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Poll
How do you expect luxury travel to perform in times of economic downturn?.

Providers of luxury travel products are going to witness shorter stays by their customers and an increase in seasonality.

People are going to become more value conscious and will opt for those luxury offers that represent a convincing value-for-money proposition. Providers of overpriced services are those to feel the pinch.

Both people paying for their personal trips and firms paying for their top executives' business trips will cut back on travel expenses, thus affecting all luxury travel providers.

It is going to be business as usual. Those people opting for high-end travel products are not going to be affected by the looming crisis.

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