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U.S. Department of Commerce
International visitation up 2 percent in April 2008 spending at $11.6 billion for the month
Wednesday, July 16, 2008
The U.S. Department of Commerce announces that 4.1 million international visitors traveled to the United States in April 2008, an increase of 2 percent over April 2007. Total visitation year-to-date April 2008 was up 12 percent compared to the same period 2007. International visitors spent a record $11.6 billion during the month, an increase of 21 percent from April 2007, and $45.3 billion for the year, up 23 percent.

HIGHLIGHTS: April 2008 International Arrivals1 to the United States



US Arrivals April 2008

TOP PORTS: Year-to-Date April 2008

Arrivals to the United States by port-of-entry are tracked on a monthly basis. The U.S. Department of Commerce has arrival data on more than 40 U.S. ports-of-entry from all world regions and 30 countries, with a brief analysis presented on the top 15 ports for overseas arrivals during 2008.
 
Year-to-date, overseas arrivals (excludes Canada and Mexico) were up nine percent through April 2008. Arrivals through the top 15 ports-of-entry accounted for 86 percent of all overseas arrivals, slightly higher than in 2007.

Thirteen of the top fifteen ports posted increases in arrivals for the first four months of 2008. Arrivals increased by double digits through nine of the ports. Arrivals through San Francisco were up 11 percent, moving it into 5th position ahead of Honolulu, which experienced a six percent decline in arrivals. At the same time, arrivals through Philadelphia increased 38 percent, moving it into the 15th spot.


1 The U.S. Department of Commerce complies with the UN World Tourism Organization (WTO) standard definition and class of international travelers when reporting monthly and annual arrivals data. This standard excludes all day-trippers from any of the counts/estimates, including those from Canada and Mexico. Also, OTTI has included non-immigrant visa type ‘E’ treaty traders or investors and ‘I’ representatives of foreign information media into the counts to more accurately reflect business visitation.
 
2 The U.S. ‘interior’ begins 40 kilometers (25 miles) north of the U.S.-Mexico border. This distinguishes longer-haul travelers, including air passengers, from short-haul border crossers.
Theodore Koumelis - Wednesday, July 16, 2008
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The imminent privatization of Olympic Airlines is expected to change the fate of this debt-laden airline. What do you think the new owner should do in regard to the brand name of the Greek national flag carrier?.

Keep “Olympic Airlines” as the name of the company as it remains a strong brand.

The company should keep “Olympic” as an element of its name but refresh the brand (e.g. “New Olympic Airlines”).

The airline should drop “Olympic” from its name. This brand has lost its value and isn’t relevant to the market anymore.

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