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Sheraton Columbia Downtown Hotel opens in the historic Palmetto building
Tuesday, July 22, 2008
Starwood Hotels & Resorts Worldwide, Inc. announced the opening of Sheraton Columbia Downtown Hotel as a crowning jewel of Columbia, South Carolina. Owned and managed by London 1 LLC, the unique 135-room property represents the latest evolution of the city’s nationally registered, historic Palmetto Building.

Located in the center of the city’s downtown financial district, Sheraton Columbia Downtown Hotel is blocks from the state capitol, the University of South Carolina and the Historic Vista District – a lively neighborhood lined with shops and restaurants. Just twelve miles from the Columbia Metropolitan Airport, the hotel is close to the offices of Deloitte, Wachovia, Bank of America, Morgan Stanley and Merrill Lynch.

Sheraton Columbia Downtown Hotel occupies one of the city’s finest landmark buildings, where guests will enjoy an inviting ambiance, superior service and the full range of Sheraton signature comforts. A prime example of early 20th century skyscraper, the superbly restored building is sheathed in Gothic revival details and incorporates the Palmetto tree motif. Originally built in 1913, the Palmetto Building was once a bank and even housed a hidden tavern during prohibition. Design accents include rich mahogany paneling and original, hand-laid mosaic floor.

“Sheraton is delighted to open this extraordinary new hotel in one of Columbia South Carolina’s most compelling, fully restored, historic buildings,”
said Hoyt Harper, Senior Vice President, Sheraton Hotels. “At Sheraton Columbia Downtown Hotel, guests will appreciate the hotel’s rich history, while enjoying spacious, comfortable accommodations, updated technology and a sense of community.”

The former bank vault remains as a unique centerpiece and the rich attention to detail create a memorable first impression as guests enter the hotel’s lobby. As Columbia’s living room, the lobby offers a friendly retreat to share laughs with colleagues, sip refreshing beverages or enjoy the newspaper. Perk Up proudly serves Starbucks coffee and features the Sheraton brand’s state-of-the-art communications hub called Link@Sheraton, where guests can check email, research local attractions and even print out boarding passes.

Offering sweeping views of downtown Columbia, the hotel’s warmly decorated guest rooms are furnished with comfortable seating, oversized work desks and flat panel LCD televisions. Rooms also include the signature Sheraton Sweet Sleeper Bed – a nine-layered custom-designed ensemble boasting an exquisitely comfortable, plush mattress, fluffy down hypoallergenic pillows, crisp cotton sheets, cozy blanket and signature blanket and duvet.

Distinctive features unique to Sheraton Columbia Downtown Hotel include flat screen televisions in the bathroom, frameless shower doors with two massaging shower heads, the original 1913 hardwood floors, and an intimate, ten rooms per floor layout. There is a complimentary fitness center and an array of dining outlets: The Rooftop, The Vault martini lounge, P.O.S.H. – an upscale dining experience, and Main Street tavern.
Vicky Karantzavelou - Tuesday, July 22, 2008
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The imminent privatization of Olympic Airlines is expected to change the fate of this debt-laden airline. What do you think the new owner should do in regard to the brand name of the Greek national flag carrier?.

Keep “Olympic Airlines” as the name of the company as it remains a strong brand.

The company should keep “Olympic” as an element of its name but refresh the brand (e.g. “New Olympic Airlines”).

The airline should drop “Olympic” from its name. This brand has lost its value and isn’t relevant to the market anymore.

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