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Egencia continues to expand its footprint in Europe
Thursday, July 24, 2008
Dublin (Ireland), Venlo (The Netherlands), Paris, London, Munich, Bellevue (Washington) - Egencia, a full-service travel management company, announced today its plans to launch service in Ireland and The Netherlands. As the fifth largest travel management company in the world, Egencia, an Expedia, Inc. Company, is known for taking great strides to remain competitive, delivering the solutions that enable its customers, suppliers and partners to get ahead, by helping them to achieve and maintain a global edge.

Worldwide and European companies doing business in Ireland and in the Netherlands will have access to fully-localized service, content, language support and global reporting capabilities with dedicated travel consultants.

In Ireland, Egencia will partner with e-Travel. Headquartered in Dublin, e-Travel was founded in 1997 and is fully owned by its founder and managing director David O’Grady. It provides a full range of corporate travel management services and looks after a portfolio of clients ranging from large multinational companies to small- and medium-sized enterprises. “This relationship will offer e-Travel an opportunity to align ourselves with a global leader to meet the service needs of our common corporate clients,” said Mr. David O’Grady.

“Launching in Ireland and The Netherlands is another important step in our expansion strategy in Europe and globally. It will allow Egencia to bring added value to both its international clients traveling into these countries and to Irish and Dutch corporate travelers, by combining the expertise of the local market together with our industry-leading integrated technology spanning geographies,” said Christophe Pingard, vice president Europe, Egencia.

Egencia’s entry into Ireland and the Netherlands underlines the company’s focus on meeting the needs of each new market while maintaining consistent and first-class corporate travel services at a global level. In Europe, Egencia is already present in France, the UK, Germany, Belgium, Spain and Italy.
Theodore Koumelis - Thursday, July 24, 2008
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Poll
The imminent privatization of Olympic Airlines is expected to change the fate of this debt-laden airline. What do you think the new owner should do in regard to the brand name of the Greek national flag carrier?.

Keep “Olympic Airlines” as the name of the company as it remains a strong brand.

The company should keep “Olympic” as an element of its name but refresh the brand (e.g. “New Olympic Airlines”).

The airline should drop “Olympic” from its name. This brand has lost its value and isn’t relevant to the market anymore.

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