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NACTA announces Agent Life magazine as official publication
Thursday, July 24, 2008
NACTA (National Association of Commissioned Travel Agents) announced plans to launch Agent Life, a bimonthly magazine for its members. Serendipity Publishing, a Grand Rapids, Mich.-based publishing company, will be the official publisher for the magazine. The publication will offer solutions for business success while addressing the unique lifestyle needs of the independent travel professional.
 
The magazine will include information on a variety of topics including: business solutions such as technology support and sales and marketing tips; destination features including North America, international and cruise destinations; useful advice on how to balance work and everyday life; and updates from NACTA.
 
“We are thrilled to be offering Agent Life magazine to our members,” said Scott Koepf, president of NACTA. “I think they will appreciate a publication that communicates to them directly and personally about their specific needs.”
 
Agent Life is scheduled to publish its first edition this September and will launch the premier issue at THETRADESHOW in Orlando, Sept. 7-9, 2008.
 
Serendipity Publishing, based in Grand Rapids, Michigan, specializes in the publishing needs of the travel trade industry.
Theodore Koumelis - Thursday, July 24, 2008
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The imminent privatization of Olympic Airlines is expected to change the fate of this debt-laden airline. What do you think the new owner should do in regard to the brand name of the Greek national flag carrier?.

Keep “Olympic Airlines” as the name of the company as it remains a strong brand.

The company should keep “Olympic” as an element of its name but refresh the brand (e.g. “New Olympic Airlines”).

The airline should drop “Olympic” from its name. This brand has lost its value and isn’t relevant to the market anymore.

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