TMS Asia-Pacific CEO, Gary Marshall has described ever-evolving Web 2.0 technology as progressively now becoming one of the most important tools in the hospitality and recruitment specialist’s overall global marketing toolbox.

Speaking at the company’s 14th annual conference held at the Hard Rock Hotel Bali this week, Mr Marshall said that ongoing advances in Web 2.0 technology – specifically in the area of online social network services and communities – were acting as the catalyst for a major shift in the company’s overall global marketing strategy.

“Online social network services are already providing us with huge opportunities to create key connections with potential customers and candidates right around the globe,” Mr Marshall said.

"We very quickly realised that progressively more of the people we needed to reach in our specialist sector were also using online social network services and communities.

 “This is very much the case with those candidates falling into the ‘Gen Y’ demographic which is light years ahead of the rest of us in embracing this technology.”

Mr Marshall said a prime example of the power and reach of the technology was the XING.com global business network which he said connects more than six million business professionals in 16 languages every day.

“Keeping pace with the ever-evolving nature of the technology and the options it provides us has fast become an everyday part of our overall business operation.”
“We see Web 2.0 technology playing a major role for future growth for TMS as the global hospitality and tourism sector continues to expand.”