While Americans react to the economy by staying closer to home and taking shorter trips, few are choosing vacation packages and tours, which could help them realize significant savings. These are among results of a recent consumer survey conducted for the US Tour Operators Association.
 
Only 6% recognize value of packages and tours
 
Only 6% of 1,000 surveyed adults said they were more likely to take a vacation package or tour to save money. “Clearly the vast majority of people don’t know that vacation packages and tours can save them an average of 30% over planning their own trips,” says Bob Whitley, USTOA President. “We have a tremendous educational job to let people know that in times of economic stress, tour operators can help travelers realize significant savings,” he says.
 
Closer to home and shorter trips

The survey also revealed that nearly half of Americans (46%) are reacting to the economy by taking trips closer to home.  Another 20% are taking shorter trips and 17% say they are avoiding expensive destinations. 
 
30% say economy doesn’t affect their vacation

On a positive note, nearly a third (30%) of those interviewed said the economy is not affecting this year’s travel plans.  Predictably, those with incomes of $50,000+, higher education, and metro dwellers were more likely to say the economy is not impacting their vacation plans.
 
Education, family status affects decisions

People living in non-metro areas said they are more likely to stay closer to home, as are those with less education,  while males and households with children  12 years of age or older are more likely to take shorter trips.
 
Agents can help spread the word

Bob Whitley, USTOA President, is calling for travel agents’ help in spreading the word about tours and vacation packages.  “We need travel agents to help us get the message out to clients that tours and packages are the way to go, whether you’re selling to the economy minded or to the 30% of travelers in the survey who said that the economy is not affecting their travel plans. Not only will your clients thank you, but you’ll find yourself earning commissions on  sightseeing, meals, and other included features – in addition to hotel accommodations and transportation. It’s a win-win situation for everyone,” says Whitley.
 
USTOA’s 150 member brands send more than 11 million people on vacation annually to all corners of the globe.