San Francisco has always been at the forefront of the green movement, especially now with hybrid taxis, a ban on plastic bags, a solar-paneled convention center, a solar-paneled scoreboard at AT&T ballpark and scores of hotels, restaurants attractions and tours doing their part.

The San Francisco Convention & Visitors Bureau (SFCVB) calls this ardor for the environment "ecothusiasm" and has developed a new section on its Web site, www.onlyinsanfrancisco.com/green, to show visitors, meeting planners and businesses how to take their own “ecothusiasm" to a deeper shade of green.

"San Francisco is on the cutting edge of the environmental movement, it's really part of the city's personality.  Our new Web pages provide resources and information for everyone who wants to learn about what they can do to join this worldwide effort," says Joe D'Alessandro, SFCVB president and CEO.

A new blog on the SFCVB site, Eco411, contains ideas and information about planet-friendly businesses and activities.  Links to the Mayor’s office and San Francisco’s Department of the Environment provide readers with information about the City’s commitment to reducing everyone’s carbon footprint. 

For visitors, there's a section on "Green Your Trip." The city's extensive public transportation system is highlighted as a way to save money while saving the planet and getting around like a true San Franciscan.

The "Green Your Meeting" section provides information about the award-winning Moscone Center, one of the world's most environmentally responsible convention centers. Meeting planners will find resources and tips for increasing attendance while reducing impact.

The "Green Your Business" is designed for SFCVB members and any business that wants to take the next steps by pursuing best practices and certification programs.