As the first convention and exhibition centre in Europe, Amsterdam RAI has successfully passed the requirements for benchmarking and are recognised as a Green Globe Benchmarked Company. With this bronze benchmark Amsterdam RAI is taking a leadership position for environmental responsibility in Europe’s Meetings, Incentives Conventions and Exhibitions (MICE) market.

Amsterdam RAI has passed the requirements of a first-time benchmarking organisation to become recognised as a Green Globe Benchmarked Convention Centre. Based on benchmarks provided by other certified convention centres the indicators Water Consumption and Waste Sent to Landfill are above the Best Practice level. Management and staff of Amsterdam RAI are very proud of their Bronze status and aim to upgrade the status to the Silver Level by of end of 2008.

Hans Bakker, President & CEO of Amsterdam RAI, says joining the Green Globe programme is part of the organisation’s overall strategy to increase the commitment to an environmental solution: “As the market continues to grow and expand in Europe and worldwide, convention centres are going to be judged on their ability to prove they have introduced methods to reduce their impact on the environment. The Green Globe programme will provide Amsterdam RAI with documented and independent evidence of the contributions we have made to a global resolution for the problem.”

Amsterdam RAI aims to set itself apart as a socially responsible business. Besides the societal impact the RAI has always had on the city of Amsterdam, other aspects also play a part. The three P’s of Corporate Social Responsibily (CSR): People, planet and profit are very important to the RAI and part of overall business strategy.