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Hotel Association of Canada partners with Yellow Pages Group
Thursday, August 28, 2008
The Hotel Association of Canada (HAC) announced a strategic partnership with Yellow Pages Group, Canada's leading local commercial search provider. Providing hotel members across the country with a number of dedicated services including traditional directories, on-line/HTML directories, advertising opportunities and recycling services, Yellow Pages Group can meet the need of hotels of any size. Research shows that travellers tend to be heavy Yellow Pages™ directory users given the valuable information they provide, including maps, transit information, coupons, restaurant guides and more.

In line with the Hotel Association of Canada’s Green Key ECO-Rating program, Yellow Pages Group offers specific environmental programs designed specifically for the hotel industry. It notably includes floor to floor Yellow Pages™ directory delivery as well as complimentary recycling of all directories from hotels with more than 100 rooms in large urban markets.

“The Yellow Pages Group brings to our membership the combined power of quality products, quality service and an understanding of the both the industry’s and the guests’ needs,” stated Tony Pollard, HAC President. “We are pleased to be able to partner with such a reputable group.”

Vicky Karantzavelou - Thursday, August 28, 2008
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Poll
The imminent privatization of Olympic Airlines is expected to change the fate of this debt-laden airline. What do you think the new owner should do in regard to the brand name of the Greek national flag carrier?.

Keep “Olympic Airlines” as the name of the company as it remains a strong brand.

The company should keep “Olympic” as an element of its name but refresh the brand (e.g. “New Olympic Airlines”).

The airline should drop “Olympic” from its name. This brand has lost its value and isn’t relevant to the market anymore.

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