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American Express Travel adds three new travel agencies to its U.S. representative network
Friday, September 05, 2008
American Express Travel added three new travel agencies to its U.S. Representative Network: Elite Travel Group in Clearwater, Florida; Main Street Travel in Lakewood Ranch, Florida; and Mundi Travel in San Jose, California. All three agencies join American Express Travel's strong network of representative agency partners that provide a wide range of travel and financial services to travelers and special benefits for American Express Cardmembers.

“We are pleased to welcome these well-respected and successful agencies to the Representative Network,” stated Ellen Bettridge, vice president, Retail Travel Network, American Express Travel. “With these new additions to the Network, we continue moving our goal forward to further extend the reach of American Express Travel benefits to an even greater number of Cardmembers and consumers.”

As members of the U.S. Representative Network, the agencies have the ability to leverage American Express’ global relationships and access unique products and programs to enhance their leisure and corporate travel sales, including American Express Vacations, Mariners’ Club, Gold Card Destinations, the Fine Hotels & Resorts Program and exclusive partnerships with Abercrombie & Kent and Smithsonian Journeys. American Express Travel also offers one of the most comprehensive and innovative professional development programs in the industry, providing representative agencies with support to achieve their business goals and objectives.

Theodore Koumelis - Friday, September 05, 2008
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The imminent privatization of Olympic Airlines is expected to change the fate of this debt-laden airline. What do you think the new owner should do in regard to the brand name of the Greek national flag carrier?.

Keep “Olympic Airlines” as the name of the company as it remains a strong brand.

The company should keep “Olympic” as an element of its name but refresh the brand (e.g. “New Olympic Airlines”).

The airline should drop “Olympic” from its name. This brand has lost its value and isn’t relevant to the market anymore.

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