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ExporamaShow 2008 in Athens
All about event marketing!
Friday, September 05, 2008
Preparations for ExporamaShow 2008, the Mediterranean special event for Exhibitions, Conferences and Corporate Meetings are full steam ahead and the organizers, Exporama Crossmedia, have every reason to believe that the second edition of the event will be a great success.

The biennial special event for all event professionals (www.exporamashow.com) is to be held from December 6 to 9, 2008, at HELEXPO Palace exhibition and conference centre in Athens, Greece.

The list of exhibitors so far includes great companies from all sectors of the meetings industry. ExporamaShow 2008 will present venues and hotels with congress facilities, organizers and PCOs, stand building companies, technology providers, event service providers and a lot more.

According to the organizers, a good number of foreign exhibitors and group participations from Russia and Israel are expected, while Mash Media, the leading specialist publisher for the events industry, is the show’s international media sponsor.

Exporama Show’s media partners list also includes ADC - Agenzia della Comunicazione, Grupo Eventoplus, Eventos Latinoamericanos, S&M Publication, Kongres Magazine, Europress Media Group (EMG), Exhibit Bulgaria, Travel Daily News, InVentMe.net, eTurboNews, Exponet.ru and a number of printed and electronic media in Greece.

A brand new feature of ExporamaShow 2008 is the fam trips that will be organized in cooperation with the Hellenic Association of PCOs.

Once again, ExporamaShow is actively supported by IFES - International Federation of Exhibition & Event Services, IAEE - International Association of Exhibitions and Events, EFAPCO - European Federation of Associations of Professional Congress Organizers and HAPCO - Hellenic Association of Professional Congress Organizers. The event is sponsored by VISION Ltd, Helexpo SA and Exposystem SA.

Theodore Koumelis - Friday, September 05, 2008
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Poll
The imminent privatization of Olympic Airlines is expected to change the fate of this debt-laden airline. What do you think the new owner should do in regard to the brand name of the Greek national flag carrier?.

Keep “Olympic Airlines” as the name of the company as it remains a strong brand.

The company should keep “Olympic” as an element of its name but refresh the brand (e.g. “New Olympic Airlines”).

The airline should drop “Olympic” from its name. This brand has lost its value and isn’t relevant to the market anymore.

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