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JetLite supports relief efforts in flood-hit Bithar
Monday, September 08, 2008
In a bid to support relief efforts in the flood-hit state of Bihar, JetLite, Jet Airways’ wholly-owned all economy subsidiary airline, recently flew a team of sixteen medical professionals from Mumbai to Patna, facilitating them with free passage, on the Mumbai-Patna-Mumbai sector.

JetLite also supported the group, in the carriage of medicines and other medical supplies weighing over 500 kgs.

Commenting on the airline’s initiative, Mr. Daniel Barranger, Chief Commercial Officer, JetLite said, “The floods have caused the people of Bihar great suffering and as a responsible corporate entity, JetLite expresses its solidarity towards the affected people and the rehabilitation and relief efforts being carried out in that State.”

The aid effort was jointly coordinated by JetLite, Central Industrial Security Force (CISF) and Mumbai International Airport Limited (MIAL).

Vicky Karantzavelou - Monday, September 08, 2008
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The imminent privatization of Olympic Airlines is expected to change the fate of this debt-laden airline. What do you think the new owner should do in regard to the brand name of the Greek national flag carrier?.

Keep “Olympic Airlines” as the name of the company as it remains a strong brand.

The company should keep “Olympic” as an element of its name but refresh the brand (e.g. “New Olympic Airlines”).

The airline should drop “Olympic” from its name. This brand has lost its value and isn’t relevant to the market anymore.

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