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Air Canada to offer live internet access to customers inflight
Wednesday, September 10, 2008
Air Canada intends to begin offering live internet service to customers inflight starting next spring under an agreement announced a few days ago with Aircell.

"Air Canada prides itself on connecting Canada and the world and an important element of staying connected today is having use of the internet. That is why Air Canada is taking a major step forward to becoming the first Canadian airline to provide its customers inflight, online access through Gogo. In cooperation with Aircell, and pending Canadian regulatory approvals, we plan to eventually offer internet access system-wide so customers can email, work and surf the net while flying, and more fully enjoy what is already a superior travel experience," said Charles McKee, Vice President, Marketing, at Air Canada.

“Air Canada has long been recognized as a leader in cabin merchandising and we are pleased to have Gogo selected as part of that marketing strategy,” said Jack Blumenstein, President and Chief Executive Officer of Aircell. “Adding Air Canada as Aircell’s newest airline partner and our first international customer will be yet another milestone for our company. As we continue to grow our U.S. network and explore our international expansion plans, Air Canada will have the distinction of being the first.”

Air Canada intends to begin operating Gogo by spring 2009 aboard Airbus A319 aircraft on select flights to the U.S. west coast and will be accessible by customers with a standard, wi-fi equipped laptop or Personal Electronic Device (PED). Initially, the Gogo system will be powered by Aircell’s existing network and only available in the U.S. in order to make Air Canada’s rollout fast, economical and simple. Upon successful completion of the initial phase, Air Canada plans to extend the system throughout its North American and International markets as Aircell’s coverage network expands. Aircell looks forward to the licensing and rollout of a Canadian Air-to-Ground network to make Gogo available in Canada and facilitate Air Canada’s future fleet-wide deployment.

Vicky Karantzavelou - Wednesday, September 10, 2008
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The imminent privatization of Olympic Airlines is expected to change the fate of this debt-laden airline. What do you think the new owner should do in regard to the brand name of the Greek national flag carrier?.

Keep “Olympic Airlines” as the name of the company as it remains a strong brand.

The company should keep “Olympic” as an element of its name but refresh the brand (e.g. “New Olympic Airlines”).

The airline should drop “Olympic” from its name. This brand has lost its value and isn’t relevant to the market anymore.

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