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World Religious Travel Association
More than 50 Travel Industry Leaders on World Religious Travel Expo Line-Up
Wednesday, September 17, 2008
More than 50 top travel executives and tourism officials from around the globe will address participants at the World Religious Travel Expo and Educational Conference, Oct. 29-Nov. 1, in Orlando.

 

“We are honored to present such a wide-ranging group of authorities at this fall’s Expo, which we believe will be a pivotal event in this ‘new era’ of faith tourism,” said Kevin J. Wright, president of the World Religious Travel Association. “The Expo delegates will acquire key marketing intelligence and cutting edge sales strategies, as well as innovative product development ideas in the areas of pilgrimage, cruising, missions, leisure travel, adventure trips, faith-based safaris, volunteer vacations, and much more.”

Keynote speakers include:

The Educational Seminars and panelists at this first major international gathering of the $18 billion worldwide religious travel industry include:

Pilgrimages: What does today's faith traveler want?

Faith Cruising: Discover the number one vacation trend in today's religious market

How to build your faith travel program through mission trips & volunteer vacations

How to promote the holy Land as a travel provider & group planner

Why we're expanding our religious market focus...and why you should too

Promoting new travel experiences for churches & religious groups

Industry perspectives: How we are meeting the demands, growth & impact of faith tourism

Marketing effectively and profitably to the faith tourism marketplace

PR & Advertising: Effectively engage the media to reach faith-based audiences

Product Development: How to develop a winning faith-based travel portfolio

The WRTA Expo will feature two venues: The International Tradeshow and The Educational Conference. The combined event provides a one-stop opportunity for networking with more than 500 travel wholesalers, suppliers, destinations, agents and church travel planners to develop partnerships, develop new products and services, generate qualified leads and build long-term relationships.

 

The Expo will be held Oct. 29-Nov. 1, 2008 at the Gaylord Palms Resort Hotel & Convention Center in Orlando. The complete schedule is available at http://www.religioustravelexpo.com/Schedule.html.

Theodore Koumelis - Wednesday, September 17, 2008
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The imminent privatization of Olympic Airlines is expected to change the fate of this debt-laden airline. What do you think the new owner should do in regard to the brand name of the Greek national flag carrier?.

Keep “Olympic Airlines” as the name of the company as it remains a strong brand.

The company should keep “Olympic” as an element of its name but refresh the brand (e.g. “New Olympic Airlines”).

The airline should drop “Olympic” from its name. This brand has lost its value and isn’t relevant to the market anymore.

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