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Jet Airways expands codeshare agreement with Brussels Airlines
Tuesday, September 23, 2008
Jet Airways, India’s premier international airline, has expanded its existing codeshare agreement with Brussels Airlines to include Paris and Manchester (effective October 26, 2008) , via the airline’s European hub in Brussels.

Manchester is Jet Airways’ second codeshare destination in the UK, after Birmingham, in addition to the airline’s direct, daily services to London from Mumbai, Delhi and Amritsar in India.

With this codeshare expansion, Jet Airways now offers its passengers seamless connectivity between Mumbai, Delhi and Chennai in India and Birmingham, Madrid, Barcelona, Lyon, Berlin Tempelhof, Paris and Manchester, via Brussels, through its codeshare agreement with Brussels Airlines.

Jet Airways’ Chief Executive Officer, Mr. Wolfgang Prock-Schauer said, “With the expansion of its codeshare agreement with Brussels Airlines, Jet Airways now offers its passengers enhanced connectivity on the India-Europe sector, via its world-class, passenger-friendly hub in Brussels. This network connectivity, an acclaimed in-flight product, superb service and new aircraft has ensured that Jet Airways is fast becoming the carrier of choice for passengers on the sector.”

The airline flies daily to Brussels from three gateway points in India: Mumbai, Delhi and Chennai.

Jet Airways currently has codeshare agreements with Brussels Airlines, American Airlines, Air Canada, Qantas, ANA and Etihad, offering its passengers unmatched connectivity across Europe, the USA, Canada, Australia and Japan from India.

Vicky Karantzavelou - Tuesday, September 23, 2008
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The imminent privatization of Olympic Airlines is expected to change the fate of this debt-laden airline. What do you think the new owner should do in regard to the brand name of the Greek national flag carrier?.

Keep “Olympic Airlines” as the name of the company as it remains a strong brand.

The company should keep “Olympic” as an element of its name but refresh the brand (e.g. “New Olympic Airlines”).

The airline should drop “Olympic” from its name. This brand has lost its value and isn’t relevant to the market anymore.

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