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Commencing on today October 15th 2008
Menzies Aviation expands US operations with jetBlue
Wednesday, October 15, 2008
Menzies Aviation is pleased to announce the award of the ground handling, cargo handling, and deicing contracts for jetBlue Airways in Chicago O’Hare International Airport (ORD) commencing on 15th October 2008. The award of the ground handling and de-icing contracts will make jetBlue our launch customer for ground handling operations in Chicago and will complement our extensive cargo operations at the airport.

jetBlue serves over 53 destinations in the United States and six Caribbean nations. jetBlue serves 3 destinations from Chicago with six daily departures.

Menzies Aviation currently provides handling for jetBlue in the US at San Francisco, San Jose, Austin, and Seattle as well as St Maarten, Puerto Plata, and Santo Domingo in the Caribbean. The airline was recently named Best US Airline for the sixth year running. John Redmond, SVP Americas for Menzies Aviation, said: “We are proud to announce jetBlue as our launch ground handling customer at Chicago O’Hare International Airport. We share a common philosophy with jetBlue that focuses on delivering high value service at the right price to our customers and are delighted to be able to contribute to their continuing growth and success. The dedication of our teams to be a safe and reliable business partner for jetBlue in our other cities has allowed us to continue our business partnership with jetBlue in Chicago and onward.”

Jeff Landgrebe, jetBlue’s Director of BlueCities said: “jetBlue is pleased to be expanding our relationship with Menzies to include ground handling at Chicago O’Hare International Airport. jetBlue and Menzies both share a singular focus on providing top-notch customer service, and we’re proud to have them as a partner in an increasing number of cities.”
Tatiana Rokou - Wednesday, October 15, 2008
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The imminent privatization of Olympic Airlines is expected to change the fate of this debt-laden airline. What do you think the new owner should do in regard to the brand name of the Greek national flag carrier?.

Keep “Olympic Airlines” as the name of the company as it remains a strong brand.

The company should keep “Olympic” as an element of its name but refresh the brand (e.g. “New Olympic Airlines”).

The airline should drop “Olympic” from its name. This brand has lost its value and isn’t relevant to the market anymore.

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