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First property opens its doors in Al Barsha, additional hotels planned in the UAE & G.C.C
Grandeur Hotels launch marks new direction in hospitality
Wednesday, October 15, 2008
Grandeur Hotels, a newly-launched hotel brand set to transform corporate hospitality in the UAE, has opened its first high-end luxury property in Al Barsha.

Conveniently located off Sheikh Zayed Road, behind the ever popular Mall of the Emirates, the 125-room hotel (100 rooms and 25 suites) is designed with the business traveler in mind, with state-of-the-art facilities such as Wi-Fi-enabled rooms, laptop rental, high-speed internet access, a fully-equipped business center, roof-top pool and health club, not to mention 3 food and beverage outlets, including a 24-hour coffee shop.

In addition, the hotel’s central location and connectivity to major roads and highways puts all of Dubai's current business hubs – Jebel Ali Free Zone, Dubai Media City, Dubai Internet City, Dubai International Financial Center and the city’s major leisure nerve centers – within easy reach.

“In order to compete effectively in the UAE’s booming hospitality sector, we knew we would have to create a brand that wasn’t just different or affordable, but one that truly understood a discerning business traveler’s needs, namely proximity to business hubs, in-room conveniences and connectivity. Being a new hotel chain, we have been able to take the benefit of all the emerging trends and put them into action and our first property is testament to the fact that we know our guests and what they want ,” said Zoheb Hamirani, Managing Director, Grandeur Hotels.

“Fitness centers, 24-hour room service and concierge services are popular requests from today's harried business traveler, according to industry experts, and valet dry cleaning service, in-room amenities and healthy food options also rank high on the list---we have all this and more,” he added.

All of Grandeur’s rooms have been tastefully designed decorated to ensure that guests have a comfortable and memorable stay. In-room facilities include interactive TV, wireless internet access, safety deposit box, mini-bar, wake-up call service, doctor on call and 24-hour room service.

If guests prefer to eat out, they can choose from Cafe La Rez, the 24-hour coffee shop, Spirals, the sports bar, or Poly Kalo, the hotel’s signature restaurant, serving a wide variety of international delicacies.

In order to unwind, guests can pop over to the region’s most popular shopping destination, Mall of the Emirates, or work up a sweat at the health club before taking a dip at the roof-top pool.

“We’ve truly thought of everything at Grandeur. The initial response to the hotel has been overwhelming and we are already running at 85% occupancy. This bodes well for the future as we anticipate repeat visits, bearing in mind the universal fact that business travelers demonstrate greater brand loyalty,” added Hamirani.
Theodore Koumelis - Wednesday, October 15, 2008
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The imminent privatization of Olympic Airlines is expected to change the fate of this debt-laden airline. What do you think the new owner should do in regard to the brand name of the Greek national flag carrier?.

Keep “Olympic Airlines” as the name of the company as it remains a strong brand.

The company should keep “Olympic” as an element of its name but refresh the brand (e.g. “New Olympic Airlines”).

The airline should drop “Olympic” from its name. This brand has lost its value and isn’t relevant to the market anymore.

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