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At the African Travel Award gala in Lagos, Nigeria
Ethiopian Wins 2008 "Best Airline in Africa Award"
Monday, November 03, 2008
Ethiopian Airlines was presented with the prestigious 2008 "Best Airline in Africa Award" at the African Travel Award gala in Lagos, Nigeria on October 25, 2008.  The award was conferred to Ethiopian for its excellent network and convenient connections in Africa.
 
“Ethiopian provides the traveling public with the best service possible, and the quality of its service has contributed to the growth of travel and tourism in Africa," said Mrs. Ikechi Uko, who organized the 4th Akwaaba travel market. The award was presented to Mr. Busera Awel, Vice President-Commercial for Ethiopian Airlines, at the award dinner held at Expo Centre Eko Hotel in Lagos.  Upon receiving the award, Mr. Busera said, “The award marks a joyous moment for all of us at Ethiopian which more than ever before reaffirms that our customers are standing with us and share our endeavor for excellence.”
 
Akwaaba Travel Market is the only international travel exhibition in West Africa recognized by the United Nations World Tourism Organization (UNWTO).  It is organized annually by African Travel Quarter (ATQ) magazine, the first international travel magazine in West Africa.
 
In addition to the latest award, Ethiopian won the 2008 corporate achievement award in Johannesburg in August 2008, and Brussels Airport Award for long haul services on October 23, 2008.
 
Ethiopian Airlines will commence new flight services to Ouagadougou effective October 26, 2008. With six weekly flights, Ethiopian will link Ouagadougou to all the major capitals of Asia, as well as the cities throughout Africa. Ouagadougou is the capital and the largest city in Burkina Faso and is known as the center for the yearly African Film Festival events. Effective November 12, 2008, Ethiopian Airlines will introduce nonstop service from Addis Ababa to Abuja, the capital of Nigeria. This flight will be Abuja’s first direct link to East Africa.
 
“Our new service to Abuja is part of our strategy of expanding to more destinations in Africa, particularly West Africa,” said Mr. Busera. “We have a dedicated client base in Nigeria, and by offering new service we are giving our passengers additional options complementing our Lagos service with three weekly flights to Abuja.”
 
Ethiopian Airlines established itself as the leading African carrier in the 1960s and over the years has grown to serve most cities in Africa. In July 2008, Ethiopian Airlines celebrated its 10-year anniversary of direct U.S.-to-Ethiopia service. In March 2008, Ethiopian Airlines launched Ethiopian Airlines Journeys, a new collection of vacation packages showcasing the best of East Africa. Ethiopian Airlines Journeys brings together the most awe-inspiring experiences of East Africa, packaged in tours that have been designed especially for the U.S. travel consumer.
Tatiana Rokou - Monday, November 03, 2008
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The imminent privatization of Olympic Airlines is expected to change the fate of this debt-laden airline. What do you think the new owner should do in regard to the brand name of the Greek national flag carrier?.

Keep “Olympic Airlines” as the name of the company as it remains a strong brand.

The company should keep “Olympic” as an element of its name but refresh the brand (e.g. “New Olympic Airlines”).

The airline should drop “Olympic” from its name. This brand has lost its value and isn’t relevant to the market anymore.

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