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14 flights a week between Singapore and East Malaysia
Tiger Airways to launch daily flights between Singapore and Kota Kinabalu
Wednesday, November 05, 2008
Tiger Airways is to increase its flights to East Malaysia with the commencement of a daily flight service between Singapore and Kota Kinabalu from 1 March 2009. With the new service, Tiger Airways will operate 14 flights a week between Singapore and East Malaysia, with a daily service to both Kota Kinabalu and Kuching – services between Singapore and Kuching start on 20 November 2008.

Rosalynn Tay, Managing Director of Tiger Airways Singapore said, “Since 2004 we have been asking the governments of both countries to allow Tiger Airways to link Singapore and East Malaysia with our low fare services. Today we celebrate the positive steps that Singapore and Malaysia’s governments have taken to liberalize air travel between the two countries. The introduction low, low fares by Tiger Airways will provide an important economic booster to trade and tourism between the two cities and stimulate further economic growth.”

Due to the recent route opportunities that are presenting themselves in East Malaysia, Tiger Airways has decided to cancel its operations between Manila (Clark) and Macau from 16 November 2008. This move does not affect flights between Singapore and Manila (Clark) and Singapore and Macau which will continue to operate.

Tiger Airways currently operates 13 flights a week between Singapore and Macau, and 7 flights a week between Singapore – Manila (Clark) and will be applying to increase services on both routes.
Vicky Karantzavelou - Wednesday, November 05, 2008
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The imminent privatization of Olympic Airlines is expected to change the fate of this debt-laden airline. What do you think the new owner should do in regard to the brand name of the Greek national flag carrier?.

Keep “Olympic Airlines” as the name of the company as it remains a strong brand.

The company should keep “Olympic” as an element of its name but refresh the brand (e.g. “New Olympic Airlines”).

The airline should drop “Olympic” from its name. This brand has lost its value and isn’t relevant to the market anymore.

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