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The acquisition will increase Uniglobe Travel Center’s annual sales to more than US$85 m.
Uniglobe Travel Center Acquires Magellan360
Friday, November 07, 2008
Uniglobe Travel Center (UTC), the host agency division of Uniglobe Travel (USA) LLC, is pleased to announce the acquisition of Magellan360, a host agency located in Glen Ellyn, IL. Magellan360 supports 57 affiliates with approximately 85 travel professionals serving clients with both corporate and leisure travel.  This acquisition will increase Uniglobe Travel Center’s annual sales to more than US$85 million supporting over 400 independent contractors and home-based agents.

"This acquisition by Uniglobe Travel Center strengthens our position in the host agency sector where we see ourselves as the BEST of the BEST in the BIZ.  It’s the high quality of travel industry professionals who work in the Uniglobe system that has made Uniglobe Travel a global leader", said U. Gary Charlwood, Founder, Chairman and CEO of Uniglobe Travel International.

"We are very excited about this acquisition.  Magellan360 affiliates will have access to Uniglobe programs including business and marketing planning assistance, marketing tool kits, expanded support help-desk hours and the ability to network with more than 750 Uniglobe agencies in 40 countries," said Rose Snyder, Vice President and General Manager. Pam Miller, CTC, President of Magellan360, will join UTC to facilitate a smooth and seamless transition. “One of the many aspects that solidified our decision to sell the operation to Uniglobe is their complementary business model and corporate culture.  Despite their size and global reach, they are a family-owned business rooted in the values and principles of delivering exceptional customer service based on dependability, integrity and initiative."

The acquisition is expected to close on November 30, 2008.
Theodore Koumelis - Friday, November 07, 2008
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The imminent privatization of Olympic Airlines is expected to change the fate of this debt-laden airline. What do you think the new owner should do in regard to the brand name of the Greek national flag carrier?.

Keep “Olympic Airlines” as the name of the company as it remains a strong brand.

The company should keep “Olympic” as an element of its name but refresh the brand (e.g. “New Olympic Airlines”).

The airline should drop “Olympic” from its name. This brand has lost its value and isn’t relevant to the market anymore.

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