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A global MICE service used by agency buyers in more than 120 countries
Carlson Hotels joins EventBidder.com
Monday, November 10, 2008
Asia Pacific, one of the world’s largest privately-owned hotel companies, is now represented on EventBidder.com, a global Meetings, Incentives, Conferences and Exhibitions (MICE) service used by Agency Buyers in more than 120 countries. The hotel group has several leading brands in Asia Pacific including Regent Hotels & Resorts, one of the most respected brands in the luxury segment; Radisson Hotels & Resorts, one of the world’s leading upscale, full-service hotel brands; Park Plaza Hotels & Resorts, positioned in the mid-scale segment of the full-service hotel category; Country Inns & Suites By Carlson, a mid-scale hotel brand; and Park Inn, a growing global brand offering fresh and affordable accommodation.

Said Mikkel Madsen, Managing Director at EventBidder.com: “There is a growing demand for hotels in Asia Pacific from our Agency Buyer users. With Carlson Hotels fast expanding its presence through hotel brands already present in 11 countries throughout the region, there is no better time to be embarking on this mutually beneficial partnership, which also benefits our Agency Buyer users with more quality hotel options.”

Founded in Denmark in 2005, EventBidder.com has established a successful business track record in other key markets, including Europe and the Americas. Year-to-date, the global online MICE service provider witnessed a 436% growth in buyer supplier selections in 2008, compared to 2007.

Said Frank Trampert, Executive Vice President of Revenue Generation at Carlson Hotels Worldwide – Asia Pacific: “Technological developments in the travel and hospitality sector continue to shape booking habits and it is imperative that we stay at the forefront of this. EventBidder.com is a low cost online channel for us to bid for MICE business among professional Agency Buyers, while presenting Buyers with easy access to a breath of hotel offerings through hotel groups such as Carlson.”

“This is a win-win for all parties involved. Based on our partner Rezidor Group in Europe, Middle East and Africa, who have been working with EventBidder.com for the past three years and the growth in business requests from EventBidder.com in these markets, we are confident of similar strong returns on investment with EventBidder.com in Asia Pacific.”
Theodore Koumelis - Monday, November 10, 2008
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Poll
The imminent privatization of Olympic Airlines is expected to change the fate of this debt-laden airline. What do you think the new owner should do in regard to the brand name of the Greek national flag carrier?.

Keep “Olympic Airlines” as the name of the company as it remains a strong brand.

The company should keep “Olympic” as an element of its name but refresh the brand (e.g. “New Olympic Airlines”).

The airline should drop “Olympic” from its name. This brand has lost its value and isn’t relevant to the market anymore.

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