Spanair, the second largest airline in Spain, is now managing all its reservations, sales and inventory activity using the Amadeus Altea Customer Management Solution (CMS).  Adoption of the new generation technology platform allows Spanair to flexibly manage all its inventory, pricing, flight schedules and seat planning activity, as well as gain greater control over all its sales channels.

Following a smooth cutover to Altea Inventory, Altea Reservation and Amadeus e-Retail booking engine, the airline is now able to significantly improve its service to customers, achieve closer integration with commercial partners more easily, and reduce operational costs through a shared IT platform.

Better integration with partners, including Spanair’s Star Alliance partners and travel agents, is facilitated using the shared IT platform that underpins the Altea CMS suite. Access to a single view of customer data will raise the airline’s capacity to offer a more tailored service to its customers. Furthermore, using the inventory module, Spanair will be able to capture the full yield potential of its network by integrating the data obtained from the new system with the latest revenue management techniques.

Travellers using the Spanair website will also benefit from improved customer service features enabling them to: choose from content in six languages (Spanish, Catalan, English, Danish, German, and Swedish); access detailed flight information including a wide choice of flight options, together with a range of prices shown per fare family - with clear indication of amenities and features offered by each fare family; and make award miles bookings online, using Spanair Plus miles.

Marcus Hedblom, CEO, Spanair, said: “Our strategy is to use technology to significantly enhance our ability to deliver the very highest levels of service to our customers. We are delighted to have selected the Amadeus Altea Platform as this strengthens our ability to greatly improve time to market, reduce costs of ongoing development work and enable a seamless service offering across our domestic and international network. All of this was achieved with no disruption to our operations at any point throughout the migration.”

Frederic Spagnou, Vice President, Airline Business Group, Amadeus, commented: “Implementation of the new systems for Spanair was quick and smooth, a model switchover for an airline carrying over 10 million passengers a year. This is the result of a true spirit of partnership as well as a very pragmatic approach by Spanair, who opted for the best of the Altea platform, with minimum additional development.”